What colour shirts do women prefer?

Hey Cats,
Have you ever wondered what goes through a guys mind when picking the perfect shirt? Well I am going to explore the science with you today.
When choosing a shirt to impress, a few questions might cross a man’s mind: does it match with the trousers? Is the material of a good quality? Is it suitable for the dress code? Something that men should also be asking is – what does this colour say about me?
Research has shown that the colour of a man’s shirt can perceive them in a certain way, if you’re looking to come across as powerful; choose red. If you want to show confidence, always opt for black. We have teamed up with Charles Tyrwhitt, experts in gentlemen’s fashion and retailers of men’s formal shirts, to investigate further and find out which colours women prefer on men.

Choosing the right colour

When it comes to deciding which coloured shirt to buy, there are some that are perceived more positively by the opposite sex. Consider purchasing one of the following coloured shirts on your next shopping trip if you’re looking to dress to impress…


Associated with Valentine’s Day and all things romantic, red signifies love and passion. It is thought that the attraction to red comes from our biological roots – many animals such as baboons are attracted to the opposite sex if they display bright colours. To wear this on a first date might be slightly overpowering, however it does give off some vibes that your date might be interested in.
If you’re looking to demonstrate power and a strong social status, red is a good colour to go for. Research found that wearing red can actually boost the wearers own confidence, which will be a good thing during a first date for women who are looking for a man with some self. A red shirt can indicate that you have good health and are financially stable, two more things a woman may have on their checklist when looking for a new partner.
In a survey which explored the attractiveness of men in different coloured shirts, red was found to be more attractive than blue or green. This perception was a global consensus - so wherever in the world you go wearing a red shirt, expect to get a similar reception.
However, although the colour was linked to romance it was not associated with the wearer being kind or sociable – perhaps you’ll have to demonstrate these traits through the power of conversation instead.


Although originally kept in the wardrobe for mourning, black is now worn for various occasions by many fashion followers. Similar to red, black can be perceived as the colour of self-assurance – 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy – perfect for a first date!
Black is renowned for being worn at classy events. Too much black can be overpowering, so if you opt for a black shirt you should avoid pairing it with a black jacket, pants and shoes too. It is a versatile colour and don’t be afraid to mix and match, for example denim jeans and a black shirt is a good casual outfit for many events.  


White was another colour that rated high in terms of clothing. It was perceived to be the least arrogant colour and instead gave off the impression that the wearer was full of optimism!
A white shirt is a nice and classic look for when you are trying to impress at a formal event. However, during research, it was the definitive white t-shirt and jeans combo that caught women’s eyes and was perceived to be the more attractive look for a man.  You can't beat a classic white crisp shirt which makes accessories pop. Team with cufflinks or a slick tie for extra points.

Ones to avoid

There are also some colours to avoid when it comes to choosing a shirt. In many surveys revolving around the attractiveness of colour, orange and brown consistently performed poorly. They often are perceived as quite boring, drab colours although a bright orange shirt could brighten up an outfit nicely on a summer’s day.
Pink didn’t go down very well either.Only 5% of people thought that intelligent people would wear this colour!

Other tips

When choosing a coloured shirt consider the following tips too:
  • Many men look great in a colour that matches their eyes, if you have green eyes perhaps opt for a moss green shirt- a popular colour this season
  • Avoid wearing dark colours if you have a light complexion, this can really draw your skin tone out and make you appear paler
  • If you have dark hair, opt for bright colours as these are likely to complement you more
What colour is your favourite?


5 Tips For Surviving Long Distance Love

Hey Cats,

When it comes to dating the older you get the more you look around where you live and think "Oh My gosh nobody gets me here". I lived in a city and even I felt like that, so living in a small town now I am glad I have found the one or me. I spoke to the Mr about what made him try dating sites and he said it was exactly the same feeling and also having grown up knowing everyone the excitement of meeting someone new and with completely different experiences. You can meet your long distance love in many ways from visiting cities to joining some of the best dating sites however you do meet them here are my tips for surviving long distance love.

Communication Is Everything!!!

You may have met a complete hottie on an Oxford dating site but you live 4 hours away! It can totally still work it is all about how well you communicate. Lets be real, if you're the kind of person who takes days to text someone back or hates talking on the phone then long distance love may be harder for you. I am not saying it is impossible just that you will have to step out of your comfort zone and really make an effort. The best thing about not being with each other all the time you look forward to texting and talking on the phone and it can really give you a chance to get to really know each other more. When we lived apart me and the Mr used to plan skype dates and I used to swoon while he played banjo to me and we chatted for hours and it made our love grow so much because it was super hard seeing someone so awesome and not being able to kiss their face and all that builds up into something beautiful and makes you appreciate when you do get time together. So plan time to facetime, send texts and pictures and take the time to plan exciting dates. I can't stress how important getting to know each other is.

Don't rush

When you are taking the time to go all that distance the temptation to stay over straight away can be string but instead of rushing go on day trips or if that is to far try booking a hotel and be firm about taking it slow. If they are into you they will totally respect your boundaries and be waiting to take you out for breakfast in the morning. If you met somewhere like a Staffordshire dating site you can take the day to have a look around. Take your time to get to know each other and first make sure to be safe at all times. As time naturally progresses you will start staying over and it can be something to look forward to. We started by only seeing each other every other weekend taking turns who travelled where and then we started every weekend and any holidays from work. It was like living in two places which was kind of cool especially as one was the countryside (you can bag a country dreamboat over on Shropshire dating site) and one was the city.

Enjoy The Journeys

When I first started dating the Mr he lived somewhere I had never been before and it meant travelling for around three hours each way. I really learnt to enjoy these journeys and they helped me grow as a person too. I loved reading books or getting ready on the way the butterflies in my tummy on the way there and just taking in the beautiful sites along the way. My only tip is travel off peak and avoid busy routes because trains can be horrible and stressful when over full. I sometimes opted for a coach and a good book, music loaded and the excitement building with every mile closer.  If you don't make the most of the journey then long distance love can be super hard as you get more anxious about the journey than the end goal.

Explore New Places

As much as you should enjoy the journey and taking the time out for yourself the most important thing of all is really taking advantage of that time together. It can be such a fun experience as you get to explore new places which can actually be your favourite places. Suddenly the places you see every day can be a new adventure for your partner. I had so much fun showing the Mr around Birmingham and doing silly things like going to the new library and surprising him with the secret gardens and my favourite haunts. You naturally end up telling lots of silly stories and sharing and getting to know each other more. I got to know tiny villages and see beautiful countryside from the inside. You can even venture to other new places together and make new memories for you to look back on.

Small Gifts

Missing someone can be super intense I fell hard for mine and when I left I was always almost in tears but it was worth it. We used to send each other songs over Facebook and leave each other notes. I always used to hide a note in the bed so when he got home from work if he was missing me when he got into bed there was a cheeky little reminder of how much I missed him too. We also used to get each other little silly gifts it doesn't even have to be anything expensive but it means they can take it with them and remember how much you care.

Be Open Minded

Chances are if you are dating from places like date divorced singles then you're already open minded which is awesome. If you go in first worrying about the distance and what will happen in the future when it comes to moving then you will restrict who you meet and who you love. Yes eventually when it comes to commitment down the line someone will have to move but that is no different from any other relationship and who knows what opportunities that will open.

Have you had a long distance relationship? What are your tips?


What does the future hold for the wedding industry?

Hey Cats,
As our lives become increasingly digitalised, many retailers are following suit and making their services available online. But what does this mean for the wedding industry? An industry that is traditionally a very physical process. With brides needing to try on their wedding gowns before they buy, grooms having several suit fittings and booking a tasting session at your proposed venue. But with new technologies and social media apps, is it time for the wedding industry to make a transition into the digital world?
To put into perspective how popular online sales have become – it was recently reported that approximately 87% of UK consumers have made an online purchase. With digital sales up 21.3% on 2016 and no signs of slowing, will wedding suppliers have to reassess their business models? Wedding lovers and retailers of trilogy engagement rings, Angelic Diamonds, are at hand to discuss the issue.

Digital inspiration

More and more companies are taking the digital plunge as they realise that consumers are happy shopping in the comfort of their own homes. Should wedding suppliers be following suit?
New technology and shopping habits has already had an influence on the industry. With social media apps such as Pinterest, Instagram and Facebook, brides and grooms can find so much inspiration for their big day with just a few clicks. Modern couples are now using new technology when wedding planning. In fact, 42% of people use social media to plan their wedding – with 41% of brides following photographers on social media, 37% of brides following venues and 14% following florists.
Times have changed since shopping through our laptops and computers too - according to The Huffington Post, around 6 out of 10 brides are actively planning their weddings through their mobile device: they research gowns (61% of brides, up from 27% in 2011) and search for wedding vendors (57% of brides, up from 22% in 2011).
Couples are turning to social media for wedding inspiration now, instead of magazines as they might’ve done previously. The apps provide a platform for wedding planners, venues, florists and other wedding suppliers to showcase what they have to offer. Instagram and Pinterest, which is used by 64% of brides, have now become a couple’s go to platform for all their inspiration, a digital alternative to a wedding fair. Suppliers who have not yet invested time into creating a social media profile for their business could be missing out on free exposure.
Social media is playing a role in the actual big day too with 27% of modern couples saying that they would create a hashtag for their special day.

Should wedding suppliers go digital?

Fortunately for the wedding industry, it appears that they will remain profitable outside of the digital world. Whilst it is likely that companies will need to go digital at some stage to stay up to date with the latest technologies, and keep their head in the game, there might always be a place for them offline within the industry.
As newlyweds will be familiar with, wedding planning involves a lot of meetings with different suppliers and physical processes which can be tiring but are more than necessary. Wedding fairs have been around for centuries, and there is a reason for that; whilst modern couples use social media for visual inspiration, wedding fairs are still a great way for suppliers to engage face-to-face with potential customers. For most people, their wedding day is the biggest day of their lives so it’s important that they can speak face-to-face with suppliers, and physically see what they have to offer.
Currently, there is no escaping the use of digital platforms – and this trend looks like its set to continue. In terms of wedding suppliers, they won’t be able to escape this trend either and should embrace it with open arms. However, the industry is not yet ready to wipe out all traditional methods of wedding planning. There’s no question that there is still a demand for the physical processes. Maybe, it’s just time for suppliers and other industry professionals to use digital as a means to extend their business and gain more exposure.